This has to be the most bizarre thing I've come across in this marketing mecca we call America. Printed potato chips? Why? Are NASCAR fans to dumb to remember who to cheer for while they sit on their couch watching cars go round and round a big circle? They're going to look down at their chips and change their weak mind "Go Dale, uh... er... I mean... oh, yea! Go Jimmy Johnson! Come on kids, yell it loud, go Jimmy!"
They are too dumb, but this is just overkill.